The home of purpose-driven Data Protection Strategies

Strategies that shift the perception of Data Protection from being a necessary evil to a growth enabler.

With the adoption of the Data Governance Act the EU moves toward a data sharing model
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EU and US reach out to a political agreement on Trans-Atlantic Privacy Framework
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The factual interpretation of the data controllership
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Latest blog posts

With the adoption of the Data Governance Act the EU moves toward a data sharing model
September 23, 2022
With the adoption of the Data Governance Act the EU moves toward a data sharing model
Attempting to scale up the competitive advantage of an economy increasingly dependent on data in May of this year the European Union institutions put a final stamp on the adoption of the Data Governance Act (DGA).
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EU and US reach out to a political agreement on Trans-Atlantic Privacy Framework
March 28, 2022
EU and US reach out to a political agreement on Trans-Atlantic Privacy Framework
On 25 March, 2022, the US President Joe Biden, and the European Commission President Ursula von der Leyen announced in a joint press conference that they reached a political agreement on trans-Atlantic data transfers. “We have found an agreement in principle on a new framework for transatlantic data flows. This will enable predictable and trustworthy data flows between the EU and US, safeguarding privacy and civil liberties,” said the EU Commission President Ursula von der Leyen.
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The factual interpretation of the data controllership
March 8, 2022
The factual interpretation of the data controllership
Depending on the written agreement with the data controller, the data processor can, by itself, exercise some control over the processing of the personal data, especially regarding: the IT systems or other methods used to collect and store personal data, the detail of the security surrounding the personal data, the means used to transfer the personal data from one organization to another, etc.
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What's on offer

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01
data protection strategy
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Using a proven, visual and collaborative step-by-step process, I guide leaders in how to cultivate their Data Protection Purpose and Strategies with supporting deliverables and business outcomes.

02
Data protection training
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Bespoke, role-based Data Protection Training including development of materials and delivery of the course. As an IAPP Faculty Training and Official Partner I also deliver online and in-person courses.

03
Consulting

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Consulting either on a fixed-price basis or time and materials, supporting privacy programs. Specialisms in orchestration, refreshes and revamps.

Training Testimonials

Jonas Christiansen

I attended Petruta's CIPP/US live online training in 2022 and found it very useful preparing for the exam. The training was comprehensive and Petruta was very attentive to the participants, always ensuring we understood the concepts. She organized the training in such a way that not only managed to cover the entire content of the exam’s program but also included additional content, practical examples and guidance to provide trainees with valuable extra resources. Petruta has vast expertise and passion for privacy as well as a natural knack for teaching. Highly recommended.

Maria Victoria Abudara, Data Privacy Counsel, Syneos Health, Argentina

Jonas Christiansen

Thank you so much Tim, and let me just say that I had a blast during your Privacy in Technology (CIPT) course. I find that it often becomes convenient to fall into a sort of complacent attitude when it comes to a field you work in. Courses like this are great to rekindle an existing interest by bringing in perspective and most of all, new people who appreciate the same topic. I really feel that I learned something and more importantly, got inspired to look for even more knowledge in the privacy space.

Jonas Christiansen, Privacy Manager, Pandora A/S, Copenhagen

Roger Van Den Haak

Tim's instruction has been instrumental in me certifying as an Information Privacy Manager (CIPM). Tim made the topic of Privacy Program Management very accessible and highly interesting. Using practical cases and inspiring discussion the topics came to life, and Tim succeeded in making the 4  half-days interactive, and kept the participants' attention throughout very mindful of avoiding video conferencing fatigue.

Roger Van Den Haak, Marketing Operations, Palo Alto Networks, Amsterdam

Cheryl Kane

I attended Petruta Pirvan's live online CIPP/E training in December 2021. Petruta brings a wealth of knowledge and expertise to the course. Beyond that, it was obvious to me that she really cared about my learning. She went out of her way to find more explanatory material when I needed it and spent extra time on my questions when I had them. She has a teaching style that makes even the most intimidating concepts easy to understand. I highly recommend this course.

Cheryl Kane, Privacy Professional, Thuwal, Saudi Arabia


I thoroughly enjoyed the insightful training given by Petruta Pirvan. It is clear she has in-depth knowledge of European data protection law and regulations. She took her time to provide meaningful answers to all of our questions, and helped us prepare for a successful CIPP/E exam. I highly recommend the training offered by Purpose and Means.

Koen Hostyn, DPO at the Flemish Energy and Climate Agency, Ghent, Belgium

I attended Tim’s virtual live online IAPP CIPT course in June, 2021. Tim’s thought-provoking style, real-world examples, and engaging delivery made this an outstanding learning experience. His creative scenarios reinforced the course fundamentals in a way that has definitely lasted long after the course itself. Highly recommended.

A. Murray, Privacy Professional, Phoenix, Arizona, USA


I attended Petruta Pirvan’s live online CIPP/E training in June, 2021. The training was very insightful and with Petruta’s support I was able to pass the exam. I highly recommend this training.

Amira Fayad, Senior Legal Counsel, Seddiqi Holding, Dubai, UAE

I attended live online CIPM training with Tim in March 2021.  He made concepts easy to grasp and provided me with the much needed direction to prepare for the CIPM exam.  I was able to take and pass the exam in April 2021 confidently, and have strengthened my Information Privacy knowledge thanks to him.

Masayuki Fujimoto - Technology & Innovation, Standard Chartered Bank, Japan

I decided to finally take the plunge and do the CIPP/E exam.  I knew I had to do some form of training first and contacted Purpose and Means to enroll.  The training was presented by Petruta in 4 interative sessions and Petruta gave great help when we were stuck.  I couldn't have passed the exams without these sessions as they are tough, confusing questions.  Thanks Petruta!!  I can highly recommend these sessions.

Corné Purcell, CIPP/E, Data Protection Manager at Sysnet Global Solutions, Dublin

I attended an IAPP CIPM class in Dublin in 2017 where Tim Clements was the instructor. Tim combined his expert knowledge of Privacy Program Management with his creativity and hands on approach, that worked very well for me. I would absolutely recommend any training by Tim.

Cor Procee, CEO, PROCEED Data Protection B.V., Netherlands

Tim is an exceptional Privacy trainer. He expertly uses his hard won practical experiences to bring privacy theory to life and takes a real interest in understanding the context people work in. I left Tim's CIPM course in London with the confidence to take (and pass) the IAPP exam and more importantly a number of tools and techniques to start applying with immediate results.

James Archer, Independent Privacy Professional, London

I've been through a lot of training in my career but have never experienced such an effective course as I did in Copenhagen with Tim. His training style is inspirational and the insights he provided were clear and related to real-world business. His deep insight into human nature, and experience addressing organizational issues gave depth to the training. Tim also knows his way around all levels of a business, which makes him an especially great privacy trainer and coach for larger companies.

Eric A. Leavitt MBA, CISO, Proactive A/S, Copenhagen

I have been very privileged to receive live online IAPP CIPM tuition from Tim Clements over four half-day sessions that were extremely informative. The course lined me up nicely to attack the IAPP CIPM exam head-on after a few weeks which I passed with flying colours. Tim is an oracle, use him people - what a resource!

Neil Scott LL.M, LL.B, Data Protection Consultant, Evalian Limited, Bournemouth

Thanks to Tim Clements for giving such valuable input at last year's GDPR-Ready IAPP training in Bucharest. He helped me a lot professionally as a Privacy Program Manager and with passing the CIPP/E and CIPM exams.

Mark Perlitz, Data Privacy Manager, Data4Life, Berlin

Thanks to Tim Clements for everything he taught me about GDPR during the IAPP CIPP/E training in Istanbul.

Simge Selen, Attorney at Law, Kilicli Law Firm, Turkey

I attended Tim's CIPM course in Brussels at IAPP's EDPC 2019. His teaching of the course was enriched with real life examples of his hands-on experience across various organizations. At the end of the course, I found myself equipped with key tools and tips for effectively creating and successfully operationalising a privacy program. Tim is highly recommended.

Tripti Dhar, Partner, Reina Legal, Mumbai

I attended an IAPP CIPM class in Leeds during December 2018 with Tim Clements as the instructor. I can recommend Tim as an exceptional trainer, combining great knowledge and a passion for the subject with practical examples from his extensive experience in data protection.

Ian Saunderson-Darkes, Senior Information Assurance Specialist, NHS, Leeds

Tim, thanks again for the CIPM course in Dublin. For me as a lawyer with little project management experience all your input was very valuable!

Claudia Keller, Legal Counsel, Wenger & Vieli, Zürich

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