Infographics and explainers
We create a lot of content for various clients. On this page, we've collected examples of content created in the past that show examples of different content types, styles and formats.
You are currently welcome to copy for your own personal use. For commercial use, in other words if you wish to use it in your own work context, please email tc@purposeandmeans.io about credit/attribution.
One-pagers / explainers / infographics








EU AI Act mind map
A visually mapping of the structure and chapters of the EU AI Act, detailing its main regulatory sections, referenced articles, and annexes for both general-purpose and high-risk AI systems.
Early origins of AI
A timeline of key milestones in the history of artificial intelligence, detailing philosophical foundations, major technological advances, periods of stagnation, and the recent rise of AI adoption from its early origins to mainstream breakthroughs.
EU AI Act 5 minute explainer
The infographic provides a visual summary of the EU AI Act, outlining its risk-based approach, key compliance requirements, and categories of regulated artificial intelligence systems.
EU AI Act pre-project game plan
A pre-project game plan for EU AI Act compliance, emphasizing strategic planning, team onboarding, impact analysis, and top priorities such as aligning business strategy, securing leadership buy-in, and assessing compliance requirements before starting an AI project








History and origins of employee monitoring
An historical timeline of employee monitoring, tracing its evolution from factory systems and scientific management through time clocks, CCTV, email surveillance, GPS tracking, AI analytics, and recent cases involving biometric and remote monitoring technologies.
Technologies that facilitate employee monitoring
This graphic summarises the main technologies used in employee monitoring, including computer and internet monitoring, video surveillance, GPS and location tracking, biometrics, phone call recording, and email/message archiving, with examples for each technology category.
The history and origins of tracking consumers
This infographic illustrates the history and evolution of tracking consumers with cookies and related technologies, highlighting major milestones such as the introduction and adoption of cookies, rising privacy concerns, regulatory actions (ePrivacy and GDPR), enhanced browser protections, and the phased enforcement and evolution of third-party cookie restrictions up to 2024.
The history and origins of tracking consumers - pre cookies
An overview of the history and origins of tracking consumers before cookies, highlighting phases from survey research, market ratings, credit card and loyalty program tracking, database marketing, and pre-web analytics such as telemarketing and data brokers throughout the twentieth century.








DPIA on a page
This infographic provides a high-level overview of Data Protection Impact Assessment (DPIA) essentials, explaining its purpose, key triggers for launching a DPIA, criteria and steps for assessment, collaborative team roles, and integration of privacy risk management into business processes.
k-anonymity, l-diversity & t-closeness
This infographic explains the principles, objectives, pros, and cons of k-anonymity, l-diversity, and t-closeness as data anonymisation techniques to reduce privacy risks, highlighting how each method works and the types of attacks they mitigate or leave vulnerable.
EU fundamental rights and freedoms of individuals
An overview of the main categories and examples of fundamental rights and freedoms protected under the EU Charter, including dignity, freedoms, equality, solidarity, citizens’ rights, and justice for all individuals.
EDPS sponsored resolution on GenAI
This infographic summarises the EDPS-sponsored resolution from the 45th Global Privacy Assembly, that emphasises responsible design, data protection principles, risk assessment, legal compliance, and regulatory advancement for generative AI systems, alongside a commitment to uphold privacy rights and existing data protection laws in AI development.




EDPB decision bans behavioural advertising
This infographic explains the EDPB's urgent decision banning behavioural advertising by Meta in the EEA, finding that neither contract nor legitimate interest are lawful bases for Meta’s processing, requiring Meta to take remedial measures and prompting industry-wide changes to advertising and data protection practices.
Schrems timeline
This infographic presents the timeline of the Schrems legal challenges against major EU-US data transfer mechanisms, tracing events from Safe Harbor and Privacy Shield, through two invalidations by the CJEU, to the approval ,and expected challenge, of the EU-US Data Privacy Framework.
The SolarWinds Hack: sequence of events and key actors
This infographic diagrams the sequence of events and key actors in the SolarWinds hack, showing stages from initial reconnaissance and malware insertion through escalation, exfiltration, investigation, public disclosure, government response, and official attribution to Russia’s SVR intelligence agency
The SolarWinds Hack on a Page
This infographic recaps the SolarWinds hack, describing the supply chain attack’s espionage motive, method of malware insertion via software updates, attribution to Cozy Bear, timeline of discovery, and wide-reaching impact on over 250 organisations including major tech companies and US government agencies.








Amazon Logistique case
This infographic analyses the Amazon Logistique case, detailing a €32 million GDPR fine for unlawful and excessive employee monitoring practices in French warehouses, with violations including inadequate data minimisation, lack of transparency, and risks of distress or loss of autonomy for impacted workers.
Amazon Logistique case sequence of events
This infographic details the sequence of events in the Amazon France Logistique case, tracing steps from handheld scanner deployment and data tracking through employee complaints, GDPR investigation, policy evaluation, transparency issues, and the imposition of a €32 million fine by the CNIL for excessive monitoring and lack of transparency.


GDPR on a Page
A high-level overview of the GDPR, outlining what organisations, individuals, and regulators must or can do, including compliance obligations, security, lawful basis, data subject rights, enforcement, and penalties, to safeguard personal data under the EU regulation.


23andme personal data breach
A summary of the 23andMe personal data breach, describing how vulnerabilities and optional security features led to compromised user genetic data, targeted attacks against specific groups, and emphasises the urgent need for mandatory two-factor authentication and strong cybersecurity practices.




UK-US Data Bridge
This infographic explains the UK-US Data Bridge, which extends EU-US DPF protections to UK-US data transfers by allowing UK businesses to send personal data to certified US organisations under strict compliance, redress mechanisms, and supervisory oversight, effective from 12 October, 2023.
California Delete Act
This summarises the California Delete Act, outlining new requirements for data brokers to register, provide an accessible deletion mechanism for consumer personal information, comply with regular deletion requests and audits, and enhance privacy rights for California residents through oversight by the California Privacy Protection Agency.


Cryto scam sequence of events (example)
This infographic depicts the sequence of events in a crypto scam, illustrating how the victim is manipulated through false investment opportunities, demands for fees, staged recoveries, website deception, and social as well as legal repercussions leading to significant financial loss and public warning


Know the terms: deletion, erasure and destruction
Data deletion, data erasure and data destruction are terms that are often misused and misunderstood. This infographic provides a quick overview of what you need to know.


Data Protection Day one-pagers




Landscape version
This infographic chronologically illustrates the evolution of European data protection, mapping landmark laws, treaties, technology advancements, and major societal events from 1950 to 2025 that shaped data protection laws and regulations across the EU and beyond.
Portrait version
This infographic chronologically illustrates the evolution of European data protection, mapping landmark laws, treaties, technology advancements, and major societal events from 1950 to 2025 that shaped data protection laws and regulations across the EU and beyond.
A 'tongue in cheek' “Plan B” kit for Data Protection Day events, featuring themed attire for different team presentations, suggested giveaways, virtual refreshments, speaker topics, and objectives to engage stakeholders and boost support for a data protection practice or office
Women in AI
A journey through time and innovation
This interactive educational resource shows how women have shaped the development of AI from Ada Lovelace's pioneering algorithms and visionary thinking in the 1840s, through generations of mathematicians, coders, and ethics leaders who pushed boundaries in computing, programming, robotics, fairness research, and modern AI governance. Their foundational work includes creating the first computer programs, enabling major breakthroughs in computing, advancing the science of machine learning, and leading efforts to make AI systems more ethical, transparent, and inclusive. Despite historical under-recognition, women such as Ada Lovelace, Grace Hopper, Margaret Hamilton, Fei-Fei Li, Joy Buolamwini, and Joelle Pineau have been crucial to developing AI’s capabilities and ensuring its positive impact on society
Data Protection Day - interactive content
(work in progress)
Purpose and Means
Purpose and Means believes the business world is better when companies establish trust through impeccable governance.
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